Great Content Should Be More Like Bacon: Irresistible

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A 2012 study by the analyst firm, Forrester, showed that one of the top priorities for marketers today is to, “differentiate on the basis of customer experience.” Unfortunately, many executives simply don’t know where to start when it comes to delivering valuable and engaging content to their customers and prospects when they need it – which is essential for delivering a positive experience.

To help overcome this challenge, customer experience agency, Tahzoo, encourages marketers and customer experience professionals to think about something that may seem somewhat arbitrary: bacon. Love it or hate it, bacon has become a metaphor for “irresistible.” I’m sure you’ve heard the saying, “everything tastes better with bacon.”

Content marketers need to understand that whatever content they’re crafting needs to be – well – irresistible. That doesn’t mean that it’s unhealthy, but instead, it gives visitors what they want, when they want it.

This Friday, Tahzoo’s Ian Truscott and Misia Tramp will join forces to bring you “Bacon Content – The Secret Ingredient to Customer Experience,” a free, hour long webinar that explores how to use customer insight to create an irresistible customer experience.

Ian Truscott, an active Future CX contributor, is the Senior Vice President of Content Strategy at Tahzoo, and has over 15 years of experience in web content management and personalization.

Misia Tramp is the Executive Vice President Insights & Innovation at Tahzoo, where she works with clients to develop the necessary insight to deliver top-notch customer experiences. Misia is a true pioneer; she has been the lead inventor on 12 patents, all of which are primarily focused on structuring social data to predict consumer behavior.

Moderated by Anthony Salas from the American Marketing Association, the presentation will highlight the value of developing an insight-driven marketing strategy, how a personalized content strategy can elevate your brand, as well as helpful tips to create irresistible, “bacon-like” experiences for your customers.

To learn more about the webinar and to register, click HERE

 



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